An automated workflow that finds churches, schools and non-profits near a construction firm, spots the ones running fundraising or capital campaigns, and posts qualified leads to Microsoft Teams.
The business development team looked for organisations likely to commission building work, such as schools and churches raising money for new facilities. Finding and qualifying them meant searching directories, websites and campaign news by hand, every day.
Configured the target criteria: sectors such as churches, schools and non-profits, within a set radius of the firm.
Collected candidates with Apify and the Google Places API, with a workaround for the Places API radius limit.
Used Perplexity to detect active fundraising, capital campaigns and other signals for each organisation.
Applied qualification rules that score each lead, filter out poor fits and judge whether it is ready for outreach.
Posts formatted lead cards to a Microsoft Teams channel, so the team sees new opportunities without searching.
Target criteria configuration
Apify and Google Places search layer
Campaign detection with Perplexity
Lead scoring and qualification rules
Microsoft Teams lead cards
Sales operations, CRM
A HubSpot CRM built from scratch. Leads flow in automatically from Product Hunt, X and web scrapers, the team works with it through ChatGPT and Claude, and n8n syncs WooCommerce orders.
Search technology, Digital marketing
A custom search and synthesis engine that combines several search APIs, live scraping and routed LLMs to deliver GEO insights, such as how a brand appears in AI answers, at a lower cost per query.
EdTech, B2B marketing
AI writing tools that take a B2B marketing team from idea to finished thought-leadership and outreach copy, plus a separate SDR agent for sales outreach.
We can scope and build a system with comparable capabilities, shaped around your own workflows, data and integrations.
